A blog about the attractions near your RV park is one of the cheapest ways to rank for the searches campers actually type — “things to do near [your town]” — and turn that traffic into bookings. Most parks waste this by posting vague “explore our area” filler. The version that works reads like a local who knows the area, answers a real planning question, and links straight to your reservation page. Here is how to build that.
Key takeaways
- Write for the searches campers run before they book: “things to do near,” “best hikes near,” “is [town] worth visiting.”
- Beat generic travel sites with specifics only a local has — trail difficulty, parking, opening hours, the slow season.
- Every attraction post should link to your booking page and name the drive time from your park.
- Consistency beats volume: one solid post a month that ranks outperforms ten thin ones.
Write for what campers actually search
People do not search “blog about local attractions.” They search a planning question, and your post needs to be the answer. Pick one keyword per post and make the headline match it almost word for word, then deliver real detail instead of adjectives.
- Target phrases like “things to do near Boone NC,” “kid-friendly hikes near Lake Placid,” or “where to eat near Moab.”
- Put the drive time from your park in the first paragraph: “all five of these are within 20 minutes of the campground.”
- Use a clear H1 and section headings that repeat the search phrase — this helps both readers and Google.
Give details only a local would know
TripAdvisor already lists the famous spots. You win by adding the practical, insider information a camper can’t get anywhere else — the stuff that makes your post the one they bookmark and share.
- Trail specifics: “3.2 miles, moderate, last mile is steep — go before 9am in summer for parking.”
- Honest timing: which months are crowded, when the waterfall actually has water, what closes off-season.
- RV-friendly notes campers care about: lot height clearance, big-rig parking, dog rules, cell coverage.
- One or two lesser-known spots next to the obvious ones — the brewery locals go to, the quiet swimming hole.
Use real photos and group posts into guides
Stock photos read as generic and hurt trust. Shoot your own — the trailhead sign, the view, the food — and make sure the blog loads fast on a phone, because most campers plan from one. Once you have several attraction posts, group them into a guide that keeps people on your site.
- Build roundup posts like “A 3-day itinerary from [Your Park]” or “10 things to do near the campground” that link to your individual posts.
- Compress images so pages load in under three seconds on mobile data.
- End every post with a booking link: “Plan your trip — check availability at the park.”
Post on a schedule you can actually keep
Ranking is cumulative, so the only schedule that matters is one you’ll sustain. One genuinely useful post a month, published consistently for a year, builds a library that pulls in search traffic long after you write it. A burst of ten posts followed by silence does not.
- Pick a realistic cadence — monthly is fine — and batch-draft a few ahead during the slow season.
- Refresh older posts each year: update hours, prices, and closures so they stay accurate and keep ranking.
- Reshare each post on Facebook and Instagram where your campers already follow you.
Frequently asked questions
How often should an RV park publish blog posts?
One well-researched post a month is enough to build search traffic over time, and it’s a pace most owners can keep. Consistency matters far more than volume — a steady monthly post that you actually publish beats a burst of ten followed by months of silence.
Does blogging about local attractions actually bring in bookings?
Yes, when each post targets a real search like “things to do near [your town]” and links to your reservation page. Campers research the area before they book, so being the site that answers that question puts your park in front of them at the exact moment they’re planning the trip.
Should I write the posts myself or hire help?
Your local knowledge is the part no one else can replicate, so your input is valuable either way. Many owners write a rough draft with the insider details and have an agency handle the keyword research, formatting, photos, and SEO so the post actually ranks — or hand off the whole process when time is short.
If you’d rather have this run for you, Outdoor Web Solutions builds search-focused content strategies for RV parks and campgrounds — from keyword research to publishing — through our SEO and local search services. We turn “near me” searches into booked sites.
